BEKO’s documentary style image film shows how innovative minds from the “smart generation” serve as an inspirational force for BEKO’s products.
Looking first at an urban beekeeping incentive and a creative carpentry project for socially disadvantage youths, which meet the needs of an ever-changing world, viewers are drawn into BEKO’s industrious world of household appliance manufacturing, where innovative technologies are created and ecological standards set.
We also created a spin-off mini feature about the urban beekeeper: This web film introduces Imkerei’s concept of setting up beehives on the roofs of the city and showcases the finger licking result: Neatly designed glasses of summer blossom honey.